Helena M. Herrero Lamuedra

people strategy director

Helena Herrero Lamuedra leads Ideas Generators' People Strategy Practice.

Her professional focus is the convergence of Digital Transformation, Design Thinking and Applied Neuroscience, and its impact shaping Culture and Leadership Capabilities.

She is an international HR Executive, with extensive and intense experience partnering with Senior Leaders to achieve extraordinary results by transforming themselves and their organizations.

Helena had coached Top Executives in complex business and career transitions, oversaw Human Capital Strategy for different businesses -in alignment with overall strategy and specific culture and financial metrics- and was a catalyst for organization design and transformation. 

She has a track record supporting businesses to develop sustainable and impactful Human Capital Strategies, integrating Leadership Capabilities, Employee Value Proposition, Talent Management and Succession, Employee Engagement and Wellness, as well as Learning Platforms.

Helena graduated with a Psychology degree from Universidad de Belgrano in Argentina, holds a Human Resources Certificate from Cornell University US, as well as other industry and specific certifications - GPHR, SPHR and SCP, Executive Coach and SCRUM Master, Coach and Trainer.

She is a Yoga Certified Teacher, a Meditation practitioner and studied Mindfulness-Based Stress Reduction.

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